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Problem-solution-advantage

Updated: Nov 7, 2023

Problem-solution-advantage is a marketing framework for defining the marketing message for your product or service. The problem refers to a challenge or need that potential customers have. This is a way to identify what pain points or problems your target audience is experiencing and which your product or service can solve. The solution refers to how your product or service addresses the identified problem. It's about explaining the features, benefits, or capabilities that make your offering valuable to customers. The advantage emphasizes what sets your product or service apart from the competition. The unique selling point is what makes your offer attractive or beneficial compared to the other options on the market. When you have finished defining a problem, solution and advantage, integrate them into your messages and marketing strategy.


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