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Why Shorter is Better. And How to Do It Right in Marketing.


😲 Did you know people face 2000-3000 marketing messages daily? With attention spans of just 2-3 seconds on social media and intense competition for attention, concise writing is essential 📝.

 

☝ Here are five rules to help you effectively communicate your message in the overall noise:

 

1.    📰 📺 Stick to Journalism Rules:

Deliver concise information about who, what, when, where, and why. By providing answers to these questions promptly, you ensure your message is clear and to the point.

 

2.    💡🔦 Craft Intriguing Headlines:

Your headline is your first opportunity to grab readers' attention. Make it irresistible, intriguing, and informative. You can use a question, a fact, or a provocation to ensure your message reaches its intended audience.

 

3.    📣🕒 Communicate the Essence Quickly:

You only have seconds to capture your audience's attention before they leave. Ensure your message is communicated quickly and effectively right at the beginning. Get to the point without unnecessary elaboration and make every word count.

 

4.    🔤👌 Embrace Simplicity:

Complexity may impress, but simplicity resonates. What's hard to read is hard to understand and remember. Opt for clear, accessible language that communicates your message with precision and impact. Use shorter words and phrases to convey your message.

 

5.    ✂️ 🍃Cut the Excess:

Edit your writing to eliminate unnecessary adverbs, adjectives, buzzwords, and wordy phrases. Ensure every word serves a purpose and contributes to the overall impact. Set a word limit and edit ruthlessly.

 

In conclusion, by applying principles of journalistic clarity, crafting captivating headlines, communicating swiftly, embracing simplicity, and editing ruthlessly, you can make your message be heard loud and clear in the noisy overloaded cloud of information.

 

🔧 Need help fine-tuning your content in English or Hebrew? You know what you want to say but can't find the right words? Let's talk and make your story shine! 📞 💫

Contact: 972-54-4678710 | Email: efrat@efratbarsella.com

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