Why B2B Companies Need One Value Proposition - The Law of Focus in Marketing When you try to sell everything – customers buy nothing "Do you also do LinkedIn content?" On the phone with a CEO of a financial company. "Do you only work with tech companies?" "No." "I'm asking because that's what it says on your profile." "Do you also do branding?" "And presentations?" So why isn't all of this on your profile? What is the Law of Focus? Because there's something called the Law of Focus. Al Ries...

Lost in Space? How to Master B2B Tech Marketing There is a galaxy where everyone understands SDR, RASP, GitOps,  and Impedance Matching . This is the galaxy where your product was born, and that’s perfectly fine. But there is another galaxy - the one where your customer lives. In my 25 years of experience within the PCB industry and high-tech marketing communications, I see the same pattern over and over: Deep-tech, Cyber, and Electronics companies start with the technology instead of the...

Branding & GEO Strategy for Tech Companies Addressing the AI Intent] In 2026, visibility is no longer just about Google rankings; it's about being the chosen answer in AI-driven discovery. To be seen, B2B and technology companies must pivot from traditional SEO to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). Why Branding is the Anchor of AI Visibility How to Build Authority in the Age of Generative AI AI engines do not just scan keywords; they evaluate authority....