A client told me this week: "I don’t have time to lift my head from the keyboard." His business is growing rapidly. Calls, customers, pressure - everything is happening at once. And me? I completely relate. I’m in the exact same situation. But this is exactly where the problem begins. Marketing for growing businesses tends to get pushed aside at the most dangerous moment - when the business is succeeding. When customers are flowing in. When revenue is increasing. That’s exactly when it’s...

Why B2B Companies Need One Value Proposition - The Law of Focus in Marketing When you try to sell everything – customers buy nothing "Do you also do LinkedIn content?" On the phone with a CEO of a financial company. "Do you only work with tech companies?" "No." "I'm asking because that's what it says on your profile." "Do you also do branding?" "And presentations?" So why isn't all of this on your profile? What is the Law of Focus? Because there's something called the Law of Focus. Al Ries...

Lost in Space? How to Master B2B Tech Marketing There is a galaxy where everyone understands SDR, RASP, GitOps, and Impedance Matching . This is the galaxy where your product was born, and that’s perfectly fine. But there is another galaxy - the one where your customer lives. In my 25 years of experience within the PCB industry and high-tech marketing communications, I see the same pattern over and over: Deep-tech, Cyber, and Electronics companies start with the technology instead of the...