Fractional CMO & Retainer Partnership
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Part-time CMO on a monthly retainer
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Strategy, messaging and execution
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Marketing plans and product launches
UVP & Messaging Architecture
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Audience profiling and differentiation
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UVP and messaging architecture
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Branding: name, slogan, visual direction
Go-to-Market & Product Launch Strategy
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Global go-to-market planning
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Product launches and brand awareness
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Press releases and articles
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Presentations and videos
Digital Presence & LinkedIn Strategy
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Social and content strategy
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Text and visual content creation
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LinkedIn page setup and management
Executive Branding & Workshops
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Executive LinkedIn positioning
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Workshops and talks
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Presentations and public speaking
25+ years leading marketing in global technology corporations
Experience with 50+ Israeli and global companies, from startups to industry leaders
Every engagement starts with a focused Rapid Marketing Needs Assessment
Long-term partnership and a collaborative approach
About Me
I'm Efrat Bar-Sella, a B2B marketing strategist and Fractional CMO for technology companies. I help turn complex products, services and technologies into clear positioning, strong value propositions and messages that decision-makers understand. I work with companies in two ways: focused consulting for a specific challenge, or an ongoing retainer partnership that leads marketing strategy, messaging, launches and digital presence over time. With over 25 years of experience and 50+ companies in Israel and worldwide, across Deep Tech, electronics, MedTech, industry, software and defense, I combine strategic thinking with hands-on execution. I hold Master's and Bachelor's degrees in communications and new media.
Liat Heiblum, CVO, Hypetech Marketing Ltd.
Collaborating with Efrat was a true game-changer for our business. Her swift grasp of our industry's complexities and ability to craft compelling stories and outcomes is unparalleled. What truly distinguishes her is her versatility—whether we needed content creation, strategic planning, or social media expertise, Efrat delivered with precision and creativity.
Merav Sheffer, Head of Marketing, Velox Ltd.
Efrat is an exceptional marketing strategist with a unique ability to quickly understand complex technologies and transform them into impactful marketing messages. Her creativity and expertise in B2B global tech marketing have consistently delivered high-quality results. Efrat is a pleasure to work with; on top of her professionalism, she approaches every challenge with enthusiasm and a commitment to excellence.
Anat Hoyzman, Business Development and Regulation Consulting
Efrat has a real talent for taking raw ideas and turning them into clear, well-crafted messages. Her keen eye for detail and ability to craft precise, impactful messaging have consistently elevated my marketing efforts, helping me communicate my ideas more clearly and effectively. I highly recommend her to anyone who needs support in refining their marketing content.
