Efrat Bar-Sella

I'm Efrat Bar-Sella - a B2B marketing consultant helping technology companies turn complex innovation into clear, market-ready positioning and messaging that resonates with decision-makers and executives.
 

With 25+ years of experience leading marketing and communications strategy within leading international corporations, I have partnered with 50+ companies across Israel and globally - from startups to established industry leaders.

I work with organizations across high-tech, electronics, industry, Deep Tech, MedTech, engineering, hardware, software, and professional services, with additional experience in defense.
 

What sets me apart:
I have a rare ability to interview technical experts, ask the right deep questions, and listen between the lines to identify the real value. I distill that complexity into a precise message and a focused content strategy - a skill that is critical in Deep Tech, engineering, and highly specialized B2B markets.
 

I help companies with:

→ Technical-to-Marketing strategy: UVP and Messaging Architecture for complex B2B technologies
→ Full branding strategy - positioning, value proposition, name, slogan and visual identity direction
→ Digital presence and social media strategy
→ Go-to-market planning and product launches
 

And I bring it all to life through sharp, professional content:

→ Social media posts, articles, press releases and animations
→ Business presentations and executive communications
 

I also offer bespoke VIP services for senior executives - personal branding strategy, LinkedIn presence, and positioning for boards, consulting, and advisory roles.
 

My Rapid Marketing Needs Assessment identifies exactly what your brand needs - fast, focused, and without wasted budget.
 

I hold a Bachelor's and Master's degree in Communications and New Media, combining strategic thinking with hands-on execution.
 

Ready to talk? Let's find out if we're a good fit.​