Efrat Bar-Sella

A client told me this week: "I don’t have time to lift my head from the keyboard." His business is growing rapidly. Calls, customers, pressure - everything is happening at once. And me? I completely relate. I’m in the exact same situation. But this is exactly where the problem begins. Marketing for growing businesses tends to get pushed aside at the most dangerous moment - when the business is succeeding. When customers are flowing in. When revenue is increasing. That’s exact

Why B2B Companies Need One Value Proposition - The Law of Focus in Marketing When you try to sell everything – customers buy nothing "Do you also do LinkedIn content?" On the phone with a CEO of a financial company. "Do you only work with tech companies?" "No." "I'm asking because that's what it says on your profile." "Do you also do branding?" "And presentations?" So why isn't all of this on your profile? What is the Law of Focus? Because there's something called the Law of