Efrat Bar-Sella

Why B2B Companies Need One Value Proposition - The Law of Focus in Marketing When you try to sell everything – customers buy nothing "Do you also do LinkedIn content?" On the phone with a CEO of a financial company. "Do you only work with tech companies?" "No." "I'm asking because that's what it says on your profile." "Do you also do branding?" "And presentations?" So why isn't all of this on your profile? What is the Law of Focus? Because there's something called the Law of