Efrat Bar-Sella

A client told me this week: "I don’t have time to lift my head from the keyboard." His business is growing rapidly. Calls, customers, pressure - everything is happening at once. And me? I completely relate. I’m in the exact same situation. But this is exactly where the problem begins. Marketing for growing businesses tends to get pushed aside at the most dangerous moment - when the business is succeeding. When customers are flowing in. When revenue is increasing. That’s exact