GO GO GO…!

Saturday morning. They promised a break from the heatwave. In reality, I’m just moving from one AC to another – but my brain is on GO GO GO…

So, a post about charging forward.

The managers I loved working with most were the ones who wanted things here and now.I’m the same way – always have been.

It’s probably part of living with ADHD: my brain runs on an endless flow of excitement and enthusiasm. If there’s an idea in the air, I have zero patience to wait – I need to make it happen right now.

What amazes me is how, even today, in big organizations, a marketing project still goes through a via dolorosa of briefs, meetings, and endless edits – dragging on for months before it finally sees the light. Meanwhile? The opportunity evaporates.

And that’s paralyzing. It breaks the rhythm, kills the excitement, and misses exactly the moment that was there – and may already be gone.

I follow the CEO of Perplexity, who runs a global community and deeply understands that in today’s world, immediacy is everything. You don’t wait for perfection when publishing online. You put the message and the innovation out there now – sharp, clear, concise – before someone else beats you to it.

How many times have you listened to a great lecture, felt inspired to make a change, but by the time you got around to it – the spark was gone?In marketing, momentum has a value that can’t be measured in money.There’s an opportunity? Grab it now.

📢 Someone wrote about you? Share it immediately. 📢 A global topic pops up? React today. 📢 You spot a trend that fits? Jump on it right away – not a month later, when there’s a “plan.” 📢 You have an important, exciting update? Publish it. 📢 Someone shows interest? Call them!

In other words – moving now is worth so much more than publishing something “perfect” a month later.

It always reminds me of jumping with scuba gear into a hundred-meter-deep abyss, or skydiving from a plane. You tell your brain to shut off “freeze mode” – and you leap.

Has a professional checked everything and given you the green light ✅? Are you strapped in properly? No clear and present danger? Then go. Go. Go. JUMP!

Don’t wait for content to be perfect, sterile, and polished.Launch the website. Post the update. Send the email.

In the age of AI, you can get professional marketing and design content created in just a few hours. The real question is whether you’ll recognize the moment – and have the courage to jump on it.

Of course, you need to know your brand well, align the content with business goals, and go through proper approvals. But don’t let perfection delay opportunity. We’re not in that world anymore. Every item has a shorter shelf life than ever before.

That’s also my approach to creating marketing materials for clients – seize every momentum, every trend, every opportunity.

Don’t wait for perfect weather, for Sunday, or for a tidy email. If you have approval – leap, charge forward! The time is now.

And if I’ve built a media strategy for you, you’ll always find space there for these kinds of opportunities.

So where are you on the scale? Do you wait for perfection – or do you charge at the opportunity?