Efrat Bar-Sella

Hungry? 🍽️ Well, food isn’t the topic of this post, but spicing up your posts certainly is. One of the most common questions I get from clients is: how can we add a bit of interest and spice to primarily technical topics, and tell the same story again and again in a compelling way from a different angle? This is especially challenging in the global B2B world where the focus is often on technical products, machines, tools, or services, which might seem less thrilling.   So, w